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February 21, 2017 << back >>


Bayer starts Digital Farming cooperation with Yara

Helping farmers all over the world increase the productivity, profitability, and sustainability of their farms – that’s the goal of Bayer Digital Farming. And it works even better with the right partners: Bayer is happy to announce its cooperation with Yara International ASA.

Within the framework of a software collaboration and technology licensing agreement, the two companies want to combine their efforts to develop new digital farming solutions and improve existing ones. For this purpose, Yara is granting Bayer access to its mobile imaging technology to determine the nutrient status and needs of plants with a smartphone application. “This cooperation will be important in helping smallholder farmers in Africa and Asia as well as larger growers in the Americas and Europe,” said Tobias Menne, Head of Digital Farming at Bayer. “This collaboration will make us better positioned to support farmers in improving crop performance,” added Pål O. Stormorken, Head of Application & Crop Management Systems at Yara. Read the press release here.